Instagram has become one of the most powerful social media platforms, with over 2 billion active users worldwide. Whether you’re a content creator, business owner, or influencer, having a strong presence on Instagram can boost your brand visibility, engagement, and credibility.
But the big question is: how to get more Instagram followers? Growing your follower count requires time, consistency, and the right strategy. In this article, we’ll explore the proven methods to help you boost your Instagram presence.
Optimize Your Profile
Your Instagram profile is your tiny house. First impressions go a long way. Keep it tidy, and welcoming. Otherwise, new visitors won’t follow you!
- Profile Picture: Use a clear, and if possible high-quality image for your profile. If you’re managing your business profile, use your brand logo. If you’re managing your personal brand, use a professional headshot.
- Bio: Keep your bio simple and memorable because it is your welcome mat. This includes your username too. Don’t choose your username as “biggestlordoftheringsfanxoxo” keep it short!
- Links: You can place your website, blog, or other social media links here to direct your followers to your other content.
- Encourage: Call your crowd to action! Encourage them to follow, DM, or visit your links.
However, if you need more advanced tips, you can check here.
Post High-Quality Content That Attracts Followers
If Instagram is a canvas your content is its colors. Provide engaging, complimentary and valuable content to your audience. What type of content works best? Well, there is no right or wrong answer to this question and in the end, it doesn’t matter as much as you think. There are some simple yet critical rules you should follow for whatever content you have in mind.
- Quality: Try to use a high-resolution image or video while creating your content.
- More Videos: Instagram prioritizes videos over static images. So, create your content according to this. For example, you can aim for 70% of videos and 30% of static images when planning your content.
- Use Instagram’s Potential: Instagram offers you carousel images and stories. Use them effectively. Carousel images are great for engagement. And you can use stories for polls, Q&As etc.
- Hear Your Audience: Give what your audience wants. If possible, try to repost your followers’ contents to build trust!
Additionally, try to mix educational, inspirational, and entertaining content for more followers.
How to Get Discovered
Proper hashtag usage is something overlooked most of the time. Hashtags are like seasoning on your salad and frosting on your pie. Use them properly or your content will disappear without a view. Keep in mind, just like your posts, hashtags must be optimized too.
- Use niche, branded, and popular hashtags
- Limit them to a number. Around 15 hashtags should be enough
- Location, location, location. Place your hashtags to the first comment for a cleaner look
Timing is the Key
Timing is crucial for Instagram because you should know your target audience’s most active times on Instagram and post accordingly. Pre-plan your content and post them at the same time every day to achieve optimal results. Planning your Instagram content beforehand will give you the edge compared to other content creators. This way you’ll guarantee that your posts will be ready when the time comes and will help you focus on the quality more. You can use Instagram Insights to find your audience’s most active times during the day.
Engage with Your Community
Don’t wait for your audience to engage. Instead, be a self-starter and lead them to engagement. This will give your audience confidence to interact more. Let them feel your presence around them. At first, you might not get results but after a while you’ll see the improvement. We all love to see more content creators interacting with their audiences.
Collaborating with Other Instagram Users
Collaborating is a fun way to engage your audience. Don’t hesitate to reach out to other content creators who have the same interests as you and your audience. You can co-create content and benefit from each other’s followers to grow your audience.
You can also collaborate with brands. This way you can target advertisements for your audience and engage them more. Your advertisements should ring a bell with your audience though, or it could backfire.
Don’t Forget to Analyze Your Profile
If you’ve followed up this article thoroughly, then you already know the answer to how to get more Instagram followers. However, real work starts after that. Now you must keep your followers’ attention. If you are new to this and gaining and/or losing followers fast, analyze what you are doing right or wrong.
At first, analyzing your profile daily is okay, but for better results, analyzing your Instagram profile weekly is the way to go. This way you’ll see your account’s net gain and loss. If you’re gaining more than you lose, then it’s great! Keep what you are doing. Otherwise, keep reading.
If people unfollow you after a short while, you should find out which content you started declining. Maybe you’ve had a few bad weeks and couldn’t keep up the quality, or maybe you shared something other than your niche, and when you didn’t follow up with that, people unfollowed you.
Building a community takes time, consistency, and hard work but it’s possible. With the right guidance and patience, we’re sure you’ll get there in no time. Just keep this article beside you and let it be a guide through your journey!
Frequently Asked Questions
How long does it take to grow an Instagram account?
It depends on your strategy. With consistent posting, engagement and the right hashtags, you can see noticeable growth in a few months.
What type of content gets the most engagement on Instagram?
Videos, especially Reels, get the highest engagement, followed by carousel posts and high-quality images.
Does following others help increase my followers?
Following others can help, especially if you engage with their content by liking and commenting thoughtfully. This interaction increases your visibility and can encourage them or their followers to check out your profile and follow you back.